On line travel companies merchants and agents, rate parity and channel shift
Hotel operators were thrilled when OTAs like Priceline, Orbitz and Hotels.com first emerged in the hotel industry. These online companies helped fill vacant rooms and brought in extra revenue that hotel operators otherwise would never have seen. Unfortunately, OTAs have done such a good job branding that customers believe these third-party websites always offer the best price. Why should they shop anywhere else?
This is a guest post from Ashely Verrill. Follow the link below to continue reading.
Increase Direct Bookings and Keep Your OTA Happy? Yes, It's Possible
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Featured independent hotels of quality in Scotland
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Balbirnie
Balbirnie House is a quite unique multi-award winning country house hotel which combines understated luxury with superb service and outstanding value.
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Peat Inn
Winner of the AA Restaurant of the Year awards for 2010-11 at the recent AA Hospitality Awards, amongst the most prestigious national awards of their kind.
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Knockinaam
A small luxury country house hotel in Dumfries and Galloway with a glittering array of awards – 3 AA red stars, 3 AA food rosettes – and 1 Michelin star.
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Maryculter
A classic 4 star country house hotel, 6 miles outside Aberdeen on the bank of the river Dee and a short drive from Aberdeen International Airport.
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Piersland
A stunning, beautifully restored, W illiam Leiper inspired 4 star ‘country house hotel by the sea’, in glorious gardens, grounds and sun facing terrace, in Troon.