Is your hotel prepared for Google+?

Earlier this summer when Google launched Google+, its social networking site, it was only open to individuals. Last month Google+ announced it was available to businesses and brands are beginning to embrace it.

Why? Right now it appears as though it is primarily a defensive move. Google won’t promise that Google+ will improve a company’s search rankings, but smart marketers are betting on it. They believe it is only a matter of time before Google starts incorporating social signals into website rankings. Having both social and search represents a significant advantage over Facebook. If you were running Google, what would you do?

Google has hundreds of criteria it uses to rank a company’s website. The more emphasis it places on Google+, the number and size of its circles and the interactions and sharing of information the faster it will grow and the more important it will become. And when YouTube videos (another Google enterprise) are shared widely through Google+ who knows what will eventually happen?

A search of hotels and resorts on Google+ shows that there are few early adopters and those that are, are simply re-purposing Facebook posts and not embracing the full power of the social network. That’s OK for now – it’s a start, but more time and effort will be needed going forward.

Several marketers I’ve talked to (outside of hospitality) believe that only a few companies in each category will really embrace Google+ and create a meaningful presence. They believe their efforts will pay off in the long run with higher search rankings leaving competition to play catch-up and rely more on paid search to drive visitors to their sites.

So the question is clear, “Can your hotel really afford to ignore Google+?”

And if your hotel is planning on embracing Google+, please share your thoughts with readers and leave a comment.

For more information on the topic read, “Is Your Hotel Prepared for Google+

Safe travels – Madigan Pratt

Join us on Innfinite´s Google+ page
UK Hotel Experts

Hotel Deals

Great deals in just a click

Hotel Deals
Hotel Deals, your one-stop-shop for the best UK short hotel breaks, spa breaks, budget UK hotel deals, UK hotel city breaks and special offers at a collection of UK Express hotels, UK Holiday Inn hotels and a collection of unique hotels across Scotland, England & Northern Ireland. MORE»

Portland Hotels

The best city breaks and deals in Scotland

Portland Hotels
Portland Hotels

We are a portfolio of five Hotels, based exclusively in Scotland, proudly offering a rare blend of quality, service and price in a range of City and Country House locations across the country – in Edinburgh, Glasgow, Aberdeen and Perth..MORE»


Leading Edinburgh hotels at best online rates


Edinburgh Hotels Association presents to you an outstanding quality selection of like-minded member hotels and accommodation in Edinburgh all customer focused, service driven – and more recently, proactive in Green and sustainable tourism.MORE»